Louisville, KY.- October 1, 2019 – iHeartMedia Louisville announced today community partnerships with 12 nonprofit organizations that fall under the umbrella theme of Kids: Heart of Kentuckiana. Beginning October 1, iHeartMedia Louisville will support the mission of these organization through the stations’ assets including on-air, on stations’ websites and on social media.
iHeartMedia Louisville will create in-kind media campaigns for the following non-profit organizations: CASA of the River Region; Center for Women and Families; Children Have Options in Choosing Experiences; Cure CF, Inc.; Family and Children’s Place; Girl Scouts of Kentuckiana; Heuser Hearing Institute; Home of the Innocents; Kids Cancer Alliance; Lighthouse Academy of Newburg; Louisville Urban League; and Visually Impaired Preschool Services. Each non-profit will also be given a designated on-air station personality to serve as public ambassador. The last set of media campaigns will end in September 2020.
Each community partner will create a three-month marketing campaign based on their specific needs, ranging from seeking volunteers and raising visibility to increasing donations. iHeartMedia Louisville’s Local Advisory Board, comprised of over 25 community leaders, educators and entrepreneurs, selected the recipients through an extensive application process.
“We are thrilled to partner with iHeartMedia Louisville in the coming year,” said Laura Brock, vice president of development at the Center for Women and Families. “iHeartMedia is helping us expand awareness of our services to the individuals and family members who need us most. We feel certain these campaigns will generate further awareness, volunteerism and financial support of the important work we do.”
Last year, iHeartMedia Louisville awarded in-kind media campaigns to three community partners: Family Community Clinic, 2NOT1 and New Roots Fresh Market. Following its three-month campaign with iHeartMedia, Family Community Clinic reported a 400 percent increase in donations along with a 270 percent increase in volunteer applications.
“We are continually impressed by the commitment of all of our local community partners that dedicate their careers to improve the lives of Kentuckiana residents,” said Earl Jones, region president for iHeartMedia Kentucky-Indiana. “It is a privilege to have the opportunity to collaborate with each of them.”
iHeartMedia is the leading media outlet in the Louisville market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 130 million registered users.
About iHeartMedia Louisville
iHeartMedia Louisville owns and operates WAMZ-FM, WHAS-AM, WKJK-AM, WNRW-FM, WLGX-FM, WKRD-AM, WTFX-FM and WQMF-FM and is part of iHeartMedia. iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms including more than 850 live broadcast stations; streaming music, radio and on-demand via its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher globally. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (NASDAQ: IHRT). Visit iHeartMedia.com for more company information.
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